Roberto Shimizu and the quality of COEMPO in toys

"There are collections made of visual objects and there are collections made of emotional objects. The way I describe the objects is with a word which I personally call, COEMPO (POsitive EMotional COntent) Contenido Emocional Positivo. We might translate it as good vibes, or the aura. All the toys were designed to give joy to the children."
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