ValorArteToliman

In what feels today like a new dimension, on a topic less global and more mundane, we are getting close to the end of our "reality radio show". Beyond the results of the contest (which will award 100.000 pesos to the winning group of artisans), I feel there has been a real process of innovation. Ten different products divided in six different brands, business plans and missions.

At the backbone of all the missions, the building up of self-esteem, growth and ludic/creative side of artisans whose lives have had so much pain and abuse. In their memories there has only been hardship, they have never ventured to create something new because they have always needed to sell what they make. They have tied themselves to become victims over and over again yet, as core of all these important matters, they just don't understand the value of their precious work.

I'm glad that one of the judges was expecting conflict. It was nice to hear confirmation from her own experience to understand, we, after all, are on the right path of changing something so abstract but so needed out of a complex and repetitive dynamic.